Blog
Sometimes I take some time to write a little bit
Anti-UX techniques: How to achieve a bad User Experience?
Yes, we all know that UX has been a term in fashion for years and there are many blog posts and magazines highlighting the benefits of considering UX on product and digital services development. That’s right, but here in this post we want to turn around all those writings and explain you some tips to get a bad user experience. Here they are:
- Make things complicated: Do your page have a signup form? Make it as long as possible and include many required fields. Are you an e-commerce site owner? Put as many escape routes in your shopping funnel… with those easy steps you will see your conversion dropped at the minimum.
- Do not take into account the behavior of your users: Do you like red for your buttons? Go ahead, despite A/B testing have shown that green works better. And what if it is established that the information architecture of your website is a disaster after running user tests? It doesn’t matter, don’t change one iota.
Write your own copywriting: Write! everyone knows how to write… Don’t you want to give your service a consistent and care communication tone? Go ahead, get on it and write your own awesome texts without getting an expert or at least your users opinion.- You must neglect your branding: If you had a physical business you would probably be cautious with the smallest details in the place and with the staff (cleaning, order, good manners…), well, all this can be transferred to a digital business, don’t you want to take care of what others see on you? Well, choose an outdated logo, an irrelevant name and a visual strategy unsuitable for your sector.
Source: http://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1?op=1
- If your product or service includes or is monetized using advertising, don’t consider where, in which format, or how or at what moment ads will be displayed until the end, you will find a great place to put it when everything is finished.
Well, these 5 points seem ‘logical’ recommendations. Now try to remember how many products or digital services that are jumping these rules come to your mind, a few right?
The thing is that common sense, sometimes, is the least common of the senses and that’s why it is so important to work with professionals in different areas of product development that can advise you on the best conditions and solutions for your business.
Share with us some other examples in the comments 😀
Agile Canarias makeover
The las few days, between work and carnival parties, we’ve been working on a new branding image for Agile Canarias.
Tanausú and me, Yurena, we have been part of the organization of this community since many years ago. This is a local group connected to Agile Spain association. Here we organize talks and workshop once a month, with topics related to agile methodologies and software development.
Until now, we were running with a logo that Yeray Darias designed one day years ago in a hurry when we had to use it for an event we sponsored, or a t-shirt we had to print. Anyhow we were having some issues with it, mainly because the thinness of its lines, so I offered myself to create a new one which could work better in different applications.
As I could not spend much time on this altruistic activity, the inicial idea was to use the current logo and modify if by thickening the lines, but in the end I was inspired and I tried to do something coolest.
We started testing different versions, using the same concept with a sun as a base, but after talking to Irene Canalís she convinced me to think in another symbol that identify better the group. Yes, we are in Canary Islands, where we have a great weather, but we would like Agile Canarias to be know for something else, doesn’t it?
Irene didn’t like the typography that much because it didn’t look so professional, but the group members liked the idea because it’s related to sketchnoting, and as we are lovers of this way to take notes, so we decide to use it.
After giving a few turns, I arrived to a shape, halfway between an arrow and a paper plane. Because we use arrows continuously to make diagrams I was trying different drawings with this shape, and unintentionally testing one of them reminded me of an airplane, and I though it was a good idea. In some of our workshop we had done games like collaborative origami to help understanding principles about agile methodologies, so it could work. I show it to the group and they voted for it, so you can see the result.
Once the decision were made, I proceed to update our presence in our Meetup and Twitter pages, and I also adapted the backgrounds, header and other components that could be stylish, to match with our current colors. And this is the result:
This is what we want to show you, how we change the branding of this group in a couple of hours, so if you want to do something similar just contact us and it would be a pleasure to offer you a perfect solution for your needs 🙂
Welcome Resolutiva!
Yup, here we are. Finally, we had time to formalize this initiative that has been running for a few months. We are giving shape to Resolutiva, the brand we are using in the projects undertaken by our group of professionals.
Resolutiva is a community of freelancers who usually work together in teams to carry out projects, depending on the characteristics and needs of each project.
On this website, we want to present our crew of experts and share with you the work we are doing, or at least the most memorable moments of our activity.
To start we want to show our principles, both internal in the group as external:
- Agility and efficiency
- Competence and expertise
- Trust and transparency
- Collaboration and combined efforts
- Good vibes
We love agile and lean methodologies, we are used to working with startups with limited resources and tight schedules, so we optimize our processes trading off the effort and results of each iteration.
Our customers are companies and young startups mainly from around Europe. We work with them in different ways, from the design of their brands to the support and development of their companies and products, focusing on the technological aspect and its relationship with the business.
So… if you have a digital product lacking something, you have an idea that you do not really know how to make real, you need advice or a technical team to handle some of your work, or you want to redesign a product to make it more attractive… Contact us, we love discovering projects and finding the best way to turn them into successful products or services.