Yes, we all know that UX has been a term in fashion for years and there are many blog posts and magazines highlighting the benefits of considering UX on product and digital services development. That’s right, but here in this post we want to turn around all those writings and explain you some tips to get a bad user experience. Here they are:
- Make things complicated: Do your page have a signup form? Make it as long as possible and include many required fields. Are you an e-commerce site owner? Put as many escape routes in your shopping funnel… with those easy steps you will see your conversion dropped at the minimum.
- Do not take into account the behavior of your users: Do you like red for your buttons? Go ahead, despite A/B testing have shown that green works better. And what if it is established that the information architecture of your website is a disaster after running user tests? It doesn’t matter, don’t change one iota.
Write your own copywriting: Write! everyone knows how to write… Don’t you want to give your service a consistent and care communication tone? Go ahead, get on it and write your own awesome texts without getting an expert or at least your users opinion.- You must neglect your branding: If you had a physical business you would probably be cautious with the smallest details in the place and with the staff (cleaning, order, good manners…), well, all this can be transferred to a digital business, don’t you want to take care of what others see on you? Well, choose an outdated logo, an irrelevant name and a visual strategy unsuitable for your sector.
Source: http://www.businessinsider.com/the-15-worst-corporate-logo-fails-2014-1?op=1
- If your product or service includes or is monetized using advertising, don’t consider where, in which format, or how or at what moment ads will be displayed until the end, you will find a great place to put it when everything is finished.
Well, these 5 points seem ‘logical’ recommendations. Now try to remember how many products or digital services that are jumping these rules come to your mind, a few right?
The thing is that common sense, sometimes, is the least common of the senses and that’s why it is so important to work with professionals in different areas of product development that can advise you on the best conditions and solutions for your business.
Share with us some other examples in the comments 😀