Hola, I am
Yurena Garcia-HeviaI love transforming ideas into useful products
Managing projects end-to-end
Working with engineers and designers
Finding the way to make it profitable, minimizing the costs and maximizing the benefits
Defining, improving and automating processes on the way
My thoughts
Anti-UX techniques: How to achieve a bad User Experience?
Yes, we all know that UX has been a term in fashion for years and there are many blog posts and magazines highlighting the benefits of considering UX on product and digital services development. That’s right, but here in this post we want to turn around all those...
Agile Canarias makeover
The las few days, between work and carnival parties, we've been working on a new branding image for Agile Canarias. Tanausú and me, Yurena, we have been part of the organization of this community since many years ago. This is a local group connected to Agile...
Welcome Resolutiva!
Yup, here we are. Finally, we had time to formalize this initiative that has been running for a few months. We are giving shape to Resolutiva, the brand we are using in the projects undertaken by our group of professionals. Resolutiva is a community of freelancers who...
My work
Humboldt Cosmos Multiversity
TheHumboldt Cosmos Multiversity is a place for knowledge exchange for multi generations. One important aspect of the future courses is the wisdom of the elder people. With their experience of Life and Work they can teach younger people. They can share their experience...
Mentors Day 2013
We advice with Altavista Ventures since the first edition of Olympo Boxes, an acceleration program for startups that runs in Tenerife. In december 2013 we organized a demo day where startup founders presented their projects/companies to investors, mentors, other...
Billing Street
Billing Street is a platform for billing recurring services based on usage. We worked with them designing a new user interface for their administration dashboard.
Agile Canarias
Since many years ago we are part of the organization of Agile Canarias, a local group of Agile Spain. This is a professional community focused on agile methodologies and software development. We show you here the logo and identity we built...
Geosophic
Geosophic is a company that provides services for mobile apps. Mainly focused on the gaming market, they offer features to increase user retention, such as leaderboards or tournaments, and a dashboard for product owners with important...
FlixFit
FlixFit, from Poikos, provides applications and websites with the ability to take high quality human measurements through imaging. It can use regular consumer devices such as laptops, smartphones, and iPads to take pictures of an individual. FlixFit then uses those...
About me
Building and optimizing products for more than 12 years. Experience building and leading teams of developers, designers, and program managers, with hands-on participation, while providing guidance and leadership to build quality products. I like to incorporate agile methodologies and rapid prototyping tools for every project I work on. Passionate about solving problems and facing new challenges.
I’m curious since I was a child. I notice the small details that others do not see and I always loved figuring out how things work, which causes that alternatives ways of doing the same thing come to my mind, with simpler, better, and/or more creative solutions in many cases.
Taking advantage of these abilities, I have been wearing many different hats in my career, developer, researcher, consultant, marketer, creative, manager, strategist… As a result, I achieved the ability to manage multi-disciplinary projects and to navigate in complex environments.